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LET US HELP YOU DEVELOP A CUSTOMIZED EMAIL MARKETING STRATEGY THAT RESULTS IN RECIPIENTS ACTUALLY OPENING WHAT YOU SEND

Email Marketing

Your passion for what you do, and the quality of the relationships you’ve developed with your customers, is what really sets you apart from your competition. When you use email marketing, you’ll be able to reinforce those relationships and connect with your customers in a way no one else can.

Email Marketing offers you a fast, effective way to get your message out to customers and keep your company top of mind. It’s a marketing tool that’s just as easy to use as it is powerful.

Constant Contact Solution ProviderThere are many email marketing tools on the market. When we’re not using HubSpot to send email from our CRM or as part of our inbound marketing strategy, we’re using Constant Contact’s suite of tools to help us create professional looking email, grow our list, extend our reach with social media and track our success with real-time reporting. We can also us Constant Contact to take reservations for our upcoming webinar and survey attendees afterward to see how we did.

Your email campaigns are messages that are not likely to be interrupted by an advertisement from a competitor like we see on the social channels we frequent. The potential for interruption in social is much greater than a message sent in email. Because the social platform is not owned or operated by us, the platform provider will control what ads get shown where.

If a consumer is on our Facebook Business Page, reading posts, participating in a contest or some other activity, Facebook would have no problem showing the reader an advertisement from a competitor. It is their website after all and they give us the Business Page for free! It’s no surprise that they control what ads go on the page.

A newsletter from us will only contain articles and information that we approve. No ads from a competitor, no interruptions to the reader from someone else who wants them to buy or see what they have to offer.

Data suggests that while social media marketing is number one for connecting with consumers, email is the number two tactic. And, for every $1 spent on email marketing, the average ROI is $44.25.
Let us share with you email marketing tips that are proven to work, time and time again. Making email work as hard as we do requires paying attention to a few details that will assure consumer participation and a high open rate.

Opening an email is simple – much simpler than logging onto a social network site and navigating the user interface. Its simplicity appeals to many subscribers and, because it’s an opt-in tactic, marketers see email messaging as a tactic that has little or no waste in terms of message effectiveness.

“In these stressful times of doing business, it is always a pleasure to hire a consultant that not only adds value to your bottom line but does it with a smile and a chuckle. Brad Friedman brought that perspective to the brokers in my company for which I am very thankful. He taught us the importance of examining our strengths, weaknesses, skills, and agility inside and outside the company and how we fit or should fit into our particular business niche on the Internet. I highly recommend The Friedman Group to any company that wants to enhance their employees’ status within the community in which they live, as well as the LinkedIn community. He has helped my brokers become better in touch with other professionals tangential to our business and increased their awareness of how important the phrase “It is not what you know, but who you know!” I'd recommend you let The Friedman Group help you enhance your presence on LinkedIn and build a strong referral base for you and your company.”
Jeffrey Hirschfeld

Partner, Antonoff & Co. Brokerage, Inc.

  • Read email on mobile devices 80.8% 80.8%
  • Read most of their emails 50% 50%
  • Like to get promotional email 77% 77%
  • Prefer emails with mostly images 65% 65%
  • Prefer emails with mostly text 35% 35%
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