ROI and ROE
Itís a whole new world out there and measuring success looks different, too.
ROI is not just about measuring the past, but also, more importantly for the marketer, providing insights to improve marketing actions in the future.
Steven Groves, Founder, Social Marketing Conversations and co-author of "ROI of Social Media"
In this networking, word-of-mouth marketing, virtual world of Social Media we must track your "Return On Engagement" because it has a tremendous effect on your ROI. You can count clicks, tweets, retweets, posts, blog comments and more to gauge the interactions you have with current clients, prospects and referral sources. And while those numbers are important, it’s crucial to look at how engagement on one social network has moved you to another, the number of people you’ve connected with in your conversations and the types of conversations and revenue generating opportunities you uncover along the way. Today, we can even track the social contacts that convert and become your clients. With all this information, you’ll be able to calculate your return on investment.
Your Return On Engagement is measurable and long-term. For more information on how to develop and implement your own social media strategy, call us today at 720.248.8185 or email us at firstname.lastname@example.org. We'd love to help you jump in and show you how to turn ROE into ROI.
Just look at these astounding statistics.
Why Let The Friedman Group Enhance Your Online Presence?
- The cost of your reputation is PRICELESS. Making a wrong step in the online marketplace can be costly. We understand and will help you use social networks to provide precisely the professional voice and presence you need in the marketplace. Rely on our expertise to make certain you comply with your industry rules and regulations
- Third party endorsements create immeasurable value. We facilitate the use of social networks as a neutral third party to credibly spread the word about your skills, achievements, experience and offerings.
- Not paying close attention to the conversation can cost you. Once you are engaged in social media conversations, sometimes the tone can take a turn you don’t anticipate. Since social networks are open to both pro and con discussions, we monitor them closely and redirect the conversation or remove inappropriate content quickly.
- You need to concentrate on your bottom line. The hours spent to properly maintain your online presence can add up. When we handle this important task for you, you have time to concentrate on billable hours and focus your valuable time on your core competencies. You may even have some time left over for your family, friends, or even some time on the golf course.