ROI is not just about measuring the past but also, more importantly for the marketer, providing insights to improve marketing actions in the future.
In this networking, word-of-mouth marketing, virtual world of Social Media we must track your ROE or "Return On Engagement" because it has a tremendous effect on your ROI. You can count clicks, tweets, retweets, posts, blog comments and more to gauge the interaction you are having with current clients, client prospects and potential referral sources. And while those numbers are important, itís crucial to look at how engagement on one social network has moved you to another, the number of people youíve connected with in your conversations and the types of conversations and revenue generating opportunities you uncover along the way. Today, we can even track the social contacts that convert and become your clients. With all this information, youíll be able to calculate your return on investment.
Your Return On Engagement is measurable and long-term. For more information on how to develop and implement your own social media strategy, call us today at†720.248.8185 or email us at firstname.lastname@example.org. We'd love to help you jump in and show you how to turn ROE into ROI.Just look at these astounding statistics.
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