Reaching A Global Audience: Cultural Marketing Strategies That Work

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Max Gomez Montejo discuss marketing in multiple countries, getting your website found, and more.

Max Gomez Montejo is the influential Chief Marketing Officer at NextNet Media, a company at the cutting edge of data-driven marketing solutions. His visionary leadership extends to various brands, most notably The HOTH, a renowned search engine marketing firm that empowers businesses to amplify their online visibility. The HOTH offers a comprehensive range of services, including managed SEO, PPC, blog content creation, and link building, making it a onestop destination for enhancing search engine traffic. Moreover, The HOTH provides a reseller SEO program tailored for agencies, affiliates, and consultants, expanding its impact within the digital marketing landscape.

Max’s professional journey boasts a rich variety of experience in e-commerce, travel, telecommunications, and B2B sectors. At NextNet Media, his strategic acumen and digital marketing expertise have propelled the company to the forefront of the industry. Through Max’s guidance, NextNet Media consistently delivers remarkable returns on investment, solidifying its reputation as an industry leader.

Going beyond his corporate accomplishments, Max shares his knowledge and wisdom as a guest professor at multiple universities. His dedication to shaping the marketing leaders of tomorrow underscores his commitment to the industry’s future and continuous innovation.

In this Episode:

• Max talks about the importance of marketers knowing who their audience is.
• Max says we sometimes need to learn our audience's language and culture to be successful.
• Max tells us there are different challenges in every country.
• Max talks about the importance of following up with leads quickly.
• Max also talks about the importance of backlinks.

Quotes from this Episode:
“I think marketers should be ready to start marketing to different avatars, different audiences regarding their demographics.” – Max Montejo
“If you don't engage with a lead within an hour of the lead sharing information with you, consider that lead to be lost 80% of the time.” – Max Montejo
“Make sure that you appear in different searches when it comes to long tail keywords.” – Max Montejo
“Link building is still one of the most important factors when it comes to increase search engine ranking.” – Max Montejo
“With AI, it's going to be like a never ending race just to keep creating content. But the quality is something you need to pay attention to.” – Max Montejo

Resources:

Max Gomez Montejo:
LinkedIn: Max Montejo
Website: NextNet Media

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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