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[PODCAST] Build Trust And Credibility While Livestreaming

[PODCAST] Build Trust And Credibility While Livestreaming

by | Live Video, Podcast

People do business with people they like, trust and find credible. In the digital world we live in today, building trust and credibility can be a challenge. When you meet people IRL they can look in your eyes, see your body language and hear your voice. The closest we get to this online is through video. And, through the power of live video, we get the opportunity to talk with any number of people, all in one place. In this episode of The Digital Slice Podcast, Ross Brand returns to chat about using livestreaming to build trust and credibility. (more…)

Social Media Marketing: Allow Your B2B Employees To Help

by | Social Media

Brad Friedman | Social Media Marketing and Allowing Your B2B Employees to Market Their ExpertiseSocial media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. (more…)

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