Using Digital Marketing To Inspire Fitness And Change Lives

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 097: Leveraging Virtual Assistants To Take Your Business To The Next Level

Ep 097: Leveraging Virtual Assistants To Take Your Business To The Next Level

by Brad Friedman

Leveraging Virtual Assistants To Take Your Business To The Next Level

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Barbara Turley as they chat about growing your business with the help of virtual assistants, clever automations and processes for growing businesses.

Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that integrates in-house trained virtual assistants into clients’ businesses. Barbara’s mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes.

In this Episode:

Barbara talks about how she stumbled into founding The Virtual Hub after a 10-year career in the financial industry.
Barbara talks about the fact that every size business has departments .
Barbara talks about the importance of delegating tasks so you have some time to enjoy your life.
Barbara talks about how “time” is the most valuable resource.
Barbara also talks about how she built a company where they train their own VAs.

Quotes from this Episode:
“Every business has departments. And every department has a set of kind of tasks or projects or things that need to be done on a daily, weekly, monthly basis to keep the engine of a business moving forward.” – Barbara Turley
“40% to 60% of a knowledge worker's day is taken up doing recurring tasks that are quite process driven, that can be trained and are easy to delegate.” – Barbara Turley
“What you really need to start thinking about is return on time invested.” – Barbara Turley
“So I think what we've gotta keep in mind here is, this is the word assistant. Now, a virtual assistant, in my view, is not a writer. A writer is a writer. An assistant is an assistant.” – Barbara Turley
“And I thought, okay, that's my job here is to come in and create 1000 jobs, sustainable, long-term careers and jobs for people.” – Barbara Turley

Resources:

Barbara Turley:
LinkedIn: Barbara Turley
Facebook: The Virtual Hub
Twitter: The Virtual Hub
Instagram: The Virtual Hub
YouTube: The Virtual Hub
Website: The Virtual Hub
We talkded about a charity doing tremendous work empowering and educating children and women in South East Asia, called Together, We Can Change The World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 096: How To Transform Your Business Into a Machine You Can Scale

Ep 096: How To Transform Your Business Into a Machine You Can Scale

by Brad Friedman

How To Transform Your Business Into a Machine You Can Scale

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business.

Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.

Raul’s expertise also extends to designing marketing and sales teams that have produced $50M in sales, and he has been responsible for over $25M in direct response ad spend. He has trained thousands of entrepreneurs through private paid programs and live events, sharing his knowledge and expertise to help them succeed in their digital businesses.

In this Episode:

Raul talks about growing your business through frameworks and new strategies that are applied to sales and operations.
Raul talks about the reality that tactics are always changing. So, it's principles first. Then tactics.
Raul talks about how a business is like a human body.
Raul talks about setting up your core operations strategy.
Raul also talks about how daydreaming is a legit skill.

Quotes from this Episode:
“We never go away from the principles. And the principles are always around the offer.” – Raul Hernandez Ochoa
“The markets are changing. There are different personas out there. There are different segments now with the economy, the macro and the micro.” – Raul Hernandez Ochoa
“Every human, every business has actions that they do habitually. It's either done by you, the founder, someone else on your team or a machine.” – Raul Hernandez Ochoa
“If any of the work that you're doing isn't supporting a bottom line metric, it's vanity.” – Raul Hernandez Ochoa
“If you give your competent people the tools and technology to do more with less, you can focus on the real change that you can provide clients, which is strategy and thinking.” – Raul Hernandez Ochoa

Resources:

Raul Hernandez Ochoa:

LinkedIn: Raul Hernandez Ochoa
Twitter: Raul Hernandez Ochoa
Website: Raul Hernandez Ochoa
Get your FREE book and more: Raul Hernandez Ochoa

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 095: Proven Strategies To Shatterproof Your Business

Ep 095: Proven Strategies To Shatterproof Your Business

by Brad Friedman

Proven Strategies To Shatterproof Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Scott Reib as they chat about the importance of business owners surrounding themselves with a team of experts you can rely on to make up for the expertise you don't have.

As the official Zig Ziglar Small Business Lawyer and a Ziglar Legacy Certified Trainer, it’s no wonder that Scott Reib is known as “America’s Legal Coach.” For the last two decades, Scott has been helping business owners, entrepreneurs, and coaches “shatterproof” their businesses by implementing specific structure, growth, and protection strategies. Over the last three years, Scott has been sharing these strategies with business owners and coaches and watching them grow and succeed!

Even with 20+ years of legal experience, Scott firmly believes legal advice doesn’t have to be expensive or intimidating. His passion lies in changing how we view legal counsel: from “emergency” situations to “primary care provider” relationships. Scott is shifting this perspective via Access Plan, his groundbreaking subscription-model legal service, where he helps clients understand their legal questions before they find themselves in a legal emergency.

In this Episode:

Scott talks about how business owners mainly use lawyers as emergency rooms.
Scott talks about creating and on-demand model for business owners to have access to an attorney.
Scott talks about his marketing plan taking advantage of Instagram Reels to provide educational content .
Scott talks about speaking, sharing content and working on SEO to market his business.
Scott also talks about strategies to shatterproof your business.

Quotes from this Episode:
“I wanted to build this on-demand subscription for small business owners and entrepreneurs where they don't have to worry about hourly rates.” – Scott Reib
“Well, we're very active on social media. And most of our focus right now is on Instagram.” – Scott Reib
“My mission is to help small business owners shatterproof their businesses.” – Scott Reib
“One of our core values is to make legal simple. And so I try to make it so simple, a fourth grader could understand.” – Scott Reib
“If you're in business and you're hiring people to do jobs, it needs to be very clear what the relationship is.” – Scott Reib

Resources:

Scott Reib:
LinkedIn: Scott Reib
Facebook: Reib Law
Twitter: Scott Reib
Instagram: Scott Reib
Website: Reib Law
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 094: Building A Company That Believes Garbage Is Optional

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman

Building A Company That Believes Garbage Is Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.

Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.

To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.

Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.

In this Episode:

Brad talks about his start in the business world working as Santa Claus.
Brad talks about being a creator, and making products with a graceful end-of-life designed in the beginning.
Brad talks about shifting his thinking from marketing in the B2B space, to marketing in the B2C space.
Brad talks about the importance of storytelling to hire the right people.
Brad also talks about building a business that believes garbage is optional.

Quotes from this Episode:
“Business is a game and we are in it to win it.” – Brad Pederson
“We have a philosophy at the company. If you hire the right people, they're free.” – Brad Pederson
“I think if there's a way to reach an audience we're exploring it, we're testing and that's the other thing I love about this company is that we produce on a weekly basis dozens of pieces of content.” – Brad Pederson
“And we are doing AB testing all the time and firing a lot of bullets and hopefully one of the messages lands that we can turn it into cannonballs.” – Brad Pederson
“I have come to see that it's incredibly powerful when you have a direct to consumer audience and the ability to influence people directly, and most especially to create a mailing list, which is your owned audience that you can use and create incredible leverage with.” – Brad Pederson
“We as leaders, as companies have to be telling better stories and better narratives about what it is we're trying to solve.” – Brad Pederson

Resources:

Brad Pederson:
LinkedIn: Brad Pederson
LinkedIn: Pela
Facebook: PELA
Facebook: Lomi
Twitter: PELA
Instagram: Pela
Instagram: Lomi
YouTube: Lomi
Website: Pela
Website: Lomi
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia