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Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

Ep 167: Stay Ahead Of The Competition And Grow Your Business With A CRM

by Brad Friedman

Stay Ahead Of The Competition And Grow Your Business With A CRM

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Jason Kramer as they chat about the importance of a CRM to businesses focused on managing customer interactions and data to help generate revenue.

Jason Kramer is the founder of Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies and manufacturers. He launched Cultivize to provide customized solutions and empower businesses to connect prospect and customer data with marketing campaigns and sales team activities. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home.

In this Episode:

  • Jason talks about the importance of businesses having a CRM.
  • Jason says the proper use of a CRM will make your sales team, even if it is a team of one, more productive.
  • Jason reminds us about the importance of building relationships because salespeople are rarely able to “close” on the first call.
  • Jason also talks about using the information in our CRM to nurture prospects.

Quotes from this Episode:
“A CRM doesn't have to be complicated.” – Jason Kramer
“But what it really comes down to is you want to make your team more productive.” – Jason Kramer
“Those people, those hand raisers are going to most likely pick up the phone call and have a better conversation with you than you going randomly down your list of 50 people you have to call for the day.” – Jason Kramer
“Typically we'd like to see at least a touch point every two weeks at a minimum.” – Jason Kramer
“We always say, why spend all the money and time to generate the lead, get somebody to that front door, if you're not willing to do the hard work, which is actually building the relationship.” – Jason Kramer

Resources:

Jason Kramer:
LinkedIn: Jason Kramer
Website: Cultivize

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 153: A 4-Step System To Grow Your Business

Ep 153: A 4-Step System To Grow Your Business

Ep 153: A 4-Step System To Grow Your Business

by Brad Friedman

A 4-Step System To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy.

Business Growth Expert David St Germain has a unique experience on how he became one of the most in-demand, and highest paid business growth consultants.

David started in door to door sales when he was just 18 years old. He took the job because at the time he didn’t like waking up early and could start work in the early afternoon. A natural entrepreneur, David took his money from his door to door commissions and began reading books about business and success, and started testing the waters of different small business ventures.

For the first 10 years, David failed at almost every business idea he attempted. But he kept reading and studying, attending dozens of business seminars and reading over 1,000 books.

By his late 20’s David started to have his first real success. After a couple years of having some mild success (6 figure business), he stumbled into his first big success. David then built a B2B business from almost nothing to over 14 Million dollars a year within 5 years achieving a 27,000% growth rate!

David then started a B2C business, and also took that business to over 8-Figures in sales. After 12 years running these companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast.

https://www.linkedin.com/in/davidstgermainmarketing/

David lives between Vancouver, Canada & Miami, Florida.

In this Episode:

  • David talks about looking at lead flow and sales when working with a business that wants to gorw.
  • David shares with us his “4 Pillars of Business Growth.”
  • David says your business needs to evolve, or die.
  • David discusses the need to differentiate yourself, or get crushed.
  • David also talks about the importance of having more than one lead strategy.

Quotes from this Episode:
“Some things you just learn by sort of getting smacked in the face by a metaphorical two by four.” – David St. Germain
“You need more cash than you think you're going to need when growing a business .” – David St. Germain
“Number one is that you should have more than one thing going on.” – David St. Germain
“ I think a lot of people might go in with no plan and just think the leads convert themselves.” – David St. Germain
“You know, in person is the best. Second best is on the phone.” – David St. Germain

Resources:

David St. Germain:
LinkedIn: David St. Germain
Website: David St. Germain

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 152: From Likes To Leads: Building A Solid Sales Funnel

Ep 152: From Likes To Leads: Building A Solid Sales Funnel

Ep 152: From Likes To Leads: Building A Solid Sales Funnel

by Brad Friedman

From Likes To Leads: Building A Solid Sales Funnel

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers…..

Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.

In this Episode:

  • Hannah talks about her work with lead generation campaigns on Facebook.
  • Hannah says she used Zapier to take a lead from Facebook, send it to a spreadsheet and then to a customer service rep and their CRM.
  • Hannah thinks Facebook rewards people for using their native lead gen tools rather than pushing people to a website.
  • Hannah discusses troubling statistics on the number of people that see what you post on Facebook.
  • Hannah also talks about various tactics to generate new customers.

Quotes from this Episode:
“I just think lead generation is something that people maybe don't understand a lot about.” – Hannah Balliet
“Tomorrow we could wake up and Instagram could be gone. And so if you have 500 followers, 5,000 or 50,000 followers, do you have a way to communicate with them if that were to go away?” – Hannah Balliet
“Your email list is your direct line to your customers. And you have control over how many people see that message and exactly when they see that message.” – Hannah Balliet
“I think 1.8% of your followers on average, like on Instagram and on Facebook actually see your organic content.” – Hannah Balliet
“We really need to understand the end users perception. Because their perception is the reality of the benefits of your product or service.” – Hannah Balliet

Resources:

Hannah Balliet:
LinkedIn: Hannah Balliet
Facebook: Ugly Mug Marketing
Instagram: Ugly Mug Marketing
Website: Ugly Mug Marketing

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 141: Create Killer Marketing Funnels To Drive Sales

Ep 141: Create Killer Marketing Funnels To Drive Sales

Ep 141: Create Killer Marketing Funnels To Drive Sales

by Brad Friedman

Create Killer Marketing Funnels To Drive Sales

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels.

Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped founders.

Taylor helps people scale and optimize eCommerce businesses. He values honesty, transparency, and results. His purpose is to empower business owners, through proven growth strategies and principles, to truly own their business and enjoy their best life.

In addition to the overall success, Taylor’s team has managed over $300M in performance ad spend across a variety of niches, driving over $1 billion in tracked revenue.

In this Episode:

  • Taylor talks about creating content that converts.
  • Taylor discusses using AI to assist with marketing content creation.
  • Taylor says the content we create for our product should address the problem we solve.
  • Taylor talks about using paid ads,organic and influencers or affiliates to test our content in the funnel.
  • Taylor also says there a lot of different ways to measure whether our content is reaching the right audiene.

Quotes from this Episode:
“ People buy solutions to problems. That's why we mostly purchase stuff.” – Taylor Frame
“The funnel is the customer journey.” – Taylor Frame
“You just have to kind of think about, okay, what channel am I delivering this on? And is that user experience perfect?” – Taylor Frame
“If your click through rate is not very good, that means that yout product is either not great, or your audience is not interested, or the hook or the problem you're solving is not powerful enough.” – Taylor Frame
“If people think that Apple and Google and Facebook have our necessarily best interests in mind, they may be rudely awakened.” – Taylor Frame

Resources:

Taylor Frame:
LinkedIn: Taylor Frame
Facebook: Focus Funnels
Instagram: Taylor Frame
YouTube: Focus Funnels
Website: Focus Funnels

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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