From Likes To Leads: Building A Solid Sales Funnel

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers…..

Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape.

After launching over 4,000 social media campaigns, Hannah has had a front-row seat to the challenges and rewards marketers face today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads and achieve results.

In this Episode:

• Hannah talks about her work with lead generation campaigns on Facebook.
• Hannah says she used Zapier to take a lead from Facebook, send it to a spreadsheet and then to a customer service rep and their CRM.
• Hannah thinks Facebook rewards people for using their native lead gen tools rather than pushing people to a website.
• Hannah discusses troubling statistics on the number of people that see what you post on Facebook.
• Hannah also talks about various tactics to generate new customers.

Quotes from this Episode:
“I just think lead generation is something that people maybe don't understand a lot about.” – Hannah Balliet
“Tomorrow we could wake up and Instagram could be gone. And so if you have 500 followers, 5,000 or 50,000 followers, do you have a way to communicate with them if that were to go away?” – Hannah Balliet
“Your email list is your direct line to your customers. And you have control over how many people see that message and exactly when they see that message.” – Hannah Balliet
“I think 1.8% of your followers on average, like on Instagram and on Facebook actually see your organic content.” – Hannah Balliet
“We really need to understand the end users perception. Because their perception is the reality of the benefits of your product or service.” – Hannah Balliet

Resources:

Hannah Balliet:
LinkedIn: Hannah Balliet
Facebook: Ugly Mug Marketing
Instagram: Ugly Mug Marketing
Website: Ugly Mug Marketing

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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