Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. (more…)
Most well balanced online marketing campaigns will involve a combination of search engine optimization (SEO) and pay-per-click advertising, usually through the Google AdWords platform. But if you have to be more selective with your advertising budget, which approach is better, organic search rankings or AdWords? (more…)
The FTC closed its 19 month antitrust investigation of Google and Google came out of this largely unscathed. The FTC reports that Google agreed to change some of its business practices to resolve Federal Trade Commission concerns that “those practices could stifle competition in the markets for popular devices such as smartphones, tablets and gaming consoles, as well as the markets for online search advertising.” (more…)
