Lead Scoring Can Boost Your Inbound Marketing Campaigns
One of the top challenges for inbound marketers is generating quality leads. Not just leads, but leads who are sufficiently knowledgeable about a company and its products that sales representatives can convert them into buying customers. The problem, as noted by Hubspot, is that marketers and salespeople don’t agree on what constitutes a “quality lead”—for example, more than 40% of salespeople report that it’s becoming more difficult to sell to the leads they receive from the marketing team: (more…)
