by Brad Friedman | General Business Advice
Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking is another method. There are local and state business events where CPAs are a natural draw. Other opportunities are participating and joining on as a sponsor for charity sponsorships and supporting local sports teams. I’m going to throw another one at you that I bet you haven’t considered: mobile ads. (more…)
by Brad Friedman | Gadgets - Technology
Ninety-one percent of attorneys use a smartphone, according to the 2013 ABA Tech Survey. Fully 62% use iPhones, 22% are on Android phones, and 16% are still using BlackBerrys. Almost half (48%) use tablets as well, and again, Apple dominates: 91% who have a tablet use an iPad. There are a number of mobile apps for lawyers worth checking out as the use and popularity of smartphones and mobile devices continues to rise. (more…)
by Brad Friedman | Social Media
You have a nice website up with awesome content, photos, a blog, and links to your social media pages and mobile website. The senior partners are starting to relax about the whole social media thing and have stopped calling you webhead (or worse). This website project is done, right? No. Now you need to start optimizing content for your mobile website. (more…)