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Ep 149: Why Every Business Needs A Digital Audit

Ep 149: Why Every Business Needs A Digital Audit

Ep 149: Why Every Business Needs A Digital Audit

by Brad Friedman

Why Every Business Needs A Digital Audit

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth.

Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses in all sectors, marrying big agency strategy with a boutique agency feel.

She has her Bachelor’s in Communication Studies from Furman University and a Master’s in Journalism from Marshall University. Cynthia is a passionate cook, lover of all things French, and proud to serve on the Executive Board of the Huntington Symphony Orchestra. She is mom to two amazing boys and wife to her best friend and Mezzo's biggest champion, Matthew.

In this Episode:

  • Cynthia talks about the importance of digital audits to understand your company's digital presence.
  • Cynthia says it's important for your business to rank high on Google so you come up when someone searches for you.
  • Cynthia discusses the importance of doing a digital audit to establisha baseline.
  • Cynthia says it's important to be constantly evaluating what's happening on all channels.
  • Cynthia also says we shouldn't neglect SEO.

Quotes from this Episode:
“Digital audits are important because you need to know where you are in the digital space, as far as your digital presence, your company's digital presence.” – Cynthia Krantz
“There needs to be a lot of strategy behind what you're doing. And that I think is the point of a digital audit.” – Cynthia Krantz
“It's okay to be overwhelmed and call in help and backup.” – Cynthia Krantz

Resources:

Cynthia Krantz:
LinkedIn: Cynthia Krantz
Facebook: Mezzo Creative
Instagram: Mezzo Creative
Website: Mezzo Creative

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 148: Social Commerce Is Transforming Online Shopping

Ep 148: Social Commerce Is Transforming Online Shopping

Ep 148: Social Commerce Is Transforming Online Shopping

by Brad Friedman

Social Commerce Is Transforming Online Shopping

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling.

Will Basta, a Los Angeles native, is a forward-thinking entrepreneur with expertise in healthcare, global e-commerce, and venture capital. Motivated by his dedication to personal health and wellness and enriched by a global perspective shaped by world travel, Will has cofounded various enterprises, including ACV Partners. This company specializes in e-commerce management and marketing, concentrating on brand cultivation and online business development for investors. Will plays a key role as an executive, contributing strategic insight and leadership to the organization.

With over a decade of experience driving growth and innovation in the digital space, Will has proven to be a significant asset for multiple startups and has invested in numerous companies. His expertise in strategy, marketing, and operations has played a crucial role in his business endeavors, especially within the e-commerce sector.

Beyond his professional pursuits, Basta is a clean water advocate and pitbull ally, working to make a positive impact in these categories. Will’s impactful contributions in both business and philanthropy demonstrate his leadership in driving innovation in today’s digital landscape.

In this Episode:

  • Will talks about the relatively new subsector of e-commerce called social commerce.
  • Will says that when you can make a purchase without leaving a social app, you are more likely to purchase something.
  • Will discusses how AI generated video is taking off on TikTok.
  • Will talks about the types of products people are more likely to buy while scrolling through social apps.
  • Will says influencer marketing isn't going to be affected by AI and is growing.

Quotes from this Episode:
“Social commerce is growing at a very rapid rate, probably about four to five X regular e-commerce growth, which is already growing at a substantial rate in general.” – Will Basta
“When you have less friction of leaving the app to go to an external site, impulsive purchases have a better chance and conversion happens more.” – Will Basta
“You're not going to go buy your regular household grocery items, but you will buy that unique gadget for the shower on TikTok.” – Will Basta
“Traditional marketing is definitely not dead by any means, but people buy from people, right?” – Will Basta
“That's the nature of marketing, right? You have to spend money to understand what makes the most sense and where to spend money the next time and target more.” – Will Basta

Resources:

Will Basta:
LinkedIn: Will Basta
Facebook: ACV Partners
Instagram: ACV Partners
YouTube: ACV Partners
Website: Will Basta
Website: ACV Partners

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 110: Strategic Storytelling Creates Human Connections

Ep 110: Strategic Storytelling Creates Human Connections

Ep 110: Strategic Storytelling Creates Human Connections

by Brad Friedman

Strategic Storytelling Creates Human Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.

Jeff Bartsch is the founder at Story Greenlight, an agency that helps experts and professional advisors tell their stories, serve more clients, and expand their impact in the world. Jeff built his reputation as a talented storyteller and communicator through his successful career as a television editor in Hollywood, where he worked with major media outlets including ABC, NBC, Universal, Disney, Apple, and many others.

With thousands of students and clients in over 50 countries, Jeff has established himself as a leader in his field. In addition to his work with Story Greenlight, Jeff has written a book, Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, and his commentary on the entertainment industry has been featured in prominent publications including Time Magazine, USA Today, and The Associated Press.

After 20 years in Los Angeles, Covid-driven change allowed Jeff to jump fully into remote life. He now lives closer to family in Cleveland, Ohio, with his wife and two young children.

In this Episode:

  • Jeff talks about being a storyteller and communication strategist.
  • Jeff tells us that communication has to be working in order for our business to succeed.
  • Jeff shares his experience of learning to play the piano from his soul.
  • Jeff talks about the importance of integrating storytelling into our business' brand.
  • Jeff also talks about the fact that no matter what else changes, business always comes down to people connecting with people.

Quotes from this Episode:
“I believe that while business might run by the numbers, business is ultimately sustained by people.” – Jeff Bartsch
“We must find a way to communicate, to elevate our communication in a way that creates human connection that will allow our business to thrive.” – Jeff Bartsch
“When we discover that extra level of elevating, what's ordinary up to the extraordinary, that's when magic happens, that's when it happens.” – Jeff Bartsch
“A story is where a character wants something and overcomes obstacles to get it, and experiences transformation as a result.” – Jeff Bartsch
“I always like to help my clients elevate things to the idea of strategic storytelling. Telling the right story at the right time in the right way to the right people for the right reason.” – Jeff Bartsch

Resources:

Jeff Bartsch:
LinkedIn: Jeff Bartsch
YouTube: Story Greenlight
Website: Story Greenlight
Website: Special Page for The Digital Slice Podcast Listeners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

The New Reality Of Online Interactions

The New Reality Of Online Interactions

In its brief history, the internet has brought about some truly astounding changes. Not the least of these is the sheer number of people with whom we interact online. Many of our online acquaintances are people we've never even met in person and probably never will. At other times, we may meet someone briefly, perhaps at a business function and exchange contact information. At this point, our interaction becomes entirely virtual, perhaps on a site such as LinkedIn. What are the implications of this new web-based reality and how will it play out in the future? (more…)

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