25% of Your Ad Spend Might Be Funding Organized Crime

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rich Kahn as they chat about how every business doing any amount of digital advertising is likely experiencing ad fraud.

Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur since 1993, Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.

In this Episode:

• Rich talks about the amount of ad fraud every business is experiencing.
• Rich businesses that buy cheaper traffic are buying fraud.
• Rich says these fraudsters are trying to generate revenue from the publisher.
• Rich believes about 50% of programmatic advertising is fraudulent.
• Rich discusses how all sizes of businesses are affected by ad fraud.

Quotes from this Episode:
“But five to 10% of that stuff is fraudulent. So most of the platforms that I've come across do not tell you.” – Rich Kahn
“Look at programmatic 50% fraud and there's a complex reason behind why that's the case.” – Rich Kahn
“There's a fraud level that's gonna shut your business down.” – Rich Kahn
“When's the best time to defend against fraud? When you don't think you need it.” – Rich Kahn
“It's not a matter of if fraud is happening to you. It's a matter of how much fraud is happening to you.” – Rich Kahn

Resources:

Rich Kahn:
LinkedIn: Rich Kahn
Facebook: Anura
X: Rich Kahn
Instagram: Anura
YouTube: Anura
Website: Anura

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