Are you sharing your high-quality blog content on LinkedIn Pulse? LinkedIn is the world’s largest social professional network. It’s by far one of the best platforms for B2B marketers to connect with experts and influencers in their niche, build strategic relationships, and enhance your brand's reputation. In fact, LinkedIn is the #1 social media channel leveraged by B2B marketers. It is designed for the business community and marketers like you!
The beauty of LinkedIn Pulse is it gives you an opportunity to share your value-rich content with users who are actively seeking new information to engage with. You see, over 130,000 unique original articles are published every week on LinkedIn Pulse to a community of over 460 million members. This content is actually delivered to their email inbox every week, customized to their related industry and who they follow on LinkedIn.
With that said, you want to set a goal to include LinkedIn Pulse as part of your social media marketing strategy to get in front of a targeted audience receptive to your content. Here are five big reasons why B2B brands should leverage LinkedIn Pulse along with some tips on how you can begin incorporating it into your digital marketing strategy.
#1 Showcase Your Professional Expertise
One of the major benefits to using LinkedIn Pulse is sharing your professional expertise through blogging content, answering questions, and participating in LinkedIn Groups. Over time, you will position yourself as a thought leader within your niche and build credibility to your brand.
Action tip: Write about areas you specialize in. Hone in on a specific topic, keeping your content focused yet informative. Always keep your target audience (or buyer personas) in mind when creating your content, ensuring you engage the right viewer.
#2 Increase Brand Awareness
Publishing to LinkedIn Pulse is another way to boost awareness of your brand and increase online visibility of your content. When you post to different social media channels, you connect with different audiences who may not be on all the other social networks. Leveraging LinkedIn allows you to expand your reach and influence.
Action tip: Promote your new LinkedIn Pulse content to your email list and ask them to share it. Email subscribers are 3 times more likely to share your content via social media than visitors from other sources. Don’t forget to tell them to connect with you on LinkedIn too!
#3 Promote Product Launches
Launching a new product? LinkedIn is one of the best platforms to use for product launches among B2B businesses. Incorporate LinkedIn Pulse into your next new product campaign to create additional opportunities for success.
Action tip: Remember your audience is business professionals. Tailor your product launch content to appeal to this audience. Writing social media content for LinkedIn may need to be written a bit differently than what you would publish on Facebook for that same piece of content.
#4 Drive New Website Visitors And Generate Quality Leads
Publishing content on LinkedIn Pulse positions you to drive new traffic to your blog content and increase qualified leads landing in your sales funnel. Linking your original blog post on LinkedIn Pulse or including a landing page link gives you another medium to send new visitors to your site. It’s a great way to boost your lead generation and engagement.
Action tip: Include a clear call-to-action in your content. What do you want your readers to do next? End your post with directions to improve conversions. Also, create long-form content. Not only do longer posts work well on LinkedIn Pulse, but they also enhance your SEO rankings, generating more traffic to your blog content.
#5 Boost Personal And Professional Development
Be in a learning environment where you receive fresh news, insights, and inspiration to be great at what you do. Improve your skill sets, discover what’s working now in your industry, and connect with some of the world’s finest people, all on LinkedIn!
Action tip: Join and participate in LinkedIn Groups. There are a plethora of interest groups that you can offer insight and value to. Join Groups relevant to your industry, your region and more. But, don't just join to join. Be active in the LinkedIn Groups you join.
Incorporate LinkedIn Pulse In Your Social Media Marketing Strategy
If you are in the B2B space, LinkedIn can be a real game-changer for your social media marketing strategy. Begin leveraging LinkedIn Pulse now by sharing your valuable content to start connecting with a targeted audience and growing your brands credibility!
Ready to bolster your social media marketing strategy to get in front of your desired audience? We are equipped to help and have the results to back it up! Reach out to us and lets chat.
