This year, Mother's Day is celebrated on Sunday, May 13. The fact that it's a Sunday makes it easier for the entire family to come together and celebrate. But before the celebrations begin, you need to make sure you have a present picked out for your mother and it's one she will appreciate.
Professional Services And Mother's Day
Businesses can also take advantage of Mother's Day by offering special discounts or packages geared toward mothers. However, you may think there's not much scope for digital marketing when it comes to professional services such as financial services providers, CPAs or attorneys. Most people just buy their mother a scarf or a piece of jewelry. How can professional services come into the picture?
Well, the gift you buy your mother (or your spouse who is also a mother) isn't set in stone. People may be in the habit of buying their mother jewelry or giving her a gift card. But this year, you could persuade them to try something different, such as a consultation with a financial services provider or an attorney or insurance broker.
A Gift That Keeps On Giving
As a financial services provider, for example, you could offer mothers a free consultation (or one at a reduced fee). This will attract mothers who might have savings they want to invest, as well as their children or spouse. If a mother manages to invest her money in something giving her long-term dividends, you'll be giving her a gift that keeps on giving.
Digital Marketing For Mother's Day
Professional services can take advantage of the upcoming Mother's Day holiday by offering free consultations for mothers. Once the customer comes in for a consultation, it's up to you to convince her she should use your professional services.
- Special Offers: You can start by announcing your special offer on your website. In addition to free consultations, you can also announce any special ideas that can help mothers grow their money or make their lives easier.
- Email Marketing: You can send out a marketing email to all your clients, reminding them Mother's Day is coming and you have some great services mothers can take advantage of.
- Blog Posts: Make sure you write a blog post about Mother's Day for your blog. Write more than one if you have the chance, to increase your chances of being found in various searches.
- Social Media: Publish a few social media posts reminding your clients about the upcoming Mother's Day and what types of services you can offer as a gift for Mother's Day.
Who Can Use Digital Marketing For Mother's Day?
In addition to financial services providers, many other professional services can also do some digital marketing for Mother's Day.
- Attorneys can appeal to mothers who are also entrepreneurs and who might need some legal advice or have a need for some estate planning.
- Bookkeeping and Accounting Firms can also appeal to mothers who run businesses out of their home.
- Doctors can offer free checkups to mothers on Mother's Day. The women who respond to these offers might end up coming to you in the future for all their medical needs.
- Architects and Interior Designers can offer free consultations to mothers who might end up using them for building/renovating their houses.
- Insurance Brokers can also offer special insurance policies for mothers, such as life insurance policies or business insurance policies.
So all manner of professional services can reach out to mothers and their families prior to Mother's Day. Contact us for more information about how you can use digital marketing to attract more customers on Mother's Day.
