Ep 034: Millionaire Marketing On A Shoestring Budget
Millionaire Marketing On A Shoestring Budget
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.
Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.
In this Episode:
- Know the difference between Marketing and Sales
- Learn where to start your marketing strategy
- What are some of the best, inexpensive marketing tactics?
- What do you need to know about Networking?
Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason
Resources:
Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
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