Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember, the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.

Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.

The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.

Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.

To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.

In this Episode:

• How JennyQ got into livestreaming in 2015 starting with Periscope
• How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
• How livestreaming builds credibility using the right messaging and livestream structure
• The common challenge of doing the intro and outro and how to deal with it
• How to start out by giving or sharing street-level information on your videos
• Recommended technology and tools to use for live streaming
• JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
• The importance of your business and personal profile as it reflects your brand and credibility
• How live streaming generates top-of-mind awareness
• How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
• How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
• How to pick the best platform for your live stream based on audience and engagement
• The pros and cons to live videos versus pre-recorded or edited videos

Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn

Resources:

Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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