Live Video Is A Must To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.

Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.

In this Episode:

• How Todd found his real calling as a business person inspired by the Rich Dad, Poor Dad influence
• How to acquire the “creating-your-own-business” mindset instead of the traditional “study-to-become-an-employee” mindset
• How live video should be explored with its huge business potential
• How to take advantage of the open communication and engagement live videos bring to your business
• How to use video to get your message across, engage, and convert customers
• How to use Facebook, YouTube, Periscope, Instagram, Wirecast, and Switchboard to reach different kinds of audiences
• Startup equipment and software for live video including audio for different types of business needs
• How to deal with things that could go wrong while doing a live video
• The short-term and long-term benefits of live video
• What to do after broadcasting your live video

Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/

Cliff Ravenscraft: http://podcastanswerman.com/

Wirecast: https://www.telestream.net/wirecast/overview.htm

OBS: https://obsproject.com/

Switchboard Live: https://switchboard.live/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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