Be A Nerd And Gather Your Business Data To Make Smart Decisions

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make smart moves.

Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and B2B clients. He comes from a background in using data, digital, and general nerdiness to help businesses get more from their marketing dollars.

In this Episode:

• Brian talks about digital marketing and the importance of data.
• Brian talked about digging in and looking at whatever data is available to try to determine how best to reach your prospects and customers.
• Brian talked about building that map of the best customers.
• Brian talked about preparing for the roll out of GA4 possibly next year.
• Brian also talked about the need for business owners to test and diversify.

Quotes from this Episode:
“We can't undo what Apple does or something like that, but there are always other ways to look at things.” – Brian Walker
“For us, it's diving in first and saying, what can we glean with your analytics, with your, your CRM data, whatever it may be to try and determine the touch points that mattered most?” – Brian Walker
“There are always opportunities where we'll say yes, if the budget's healthy, let's see what's on paid search.” – Brian Walker
“ “We are a big team of a couple of dozen nerds, all of whom would rather see some raw data sets all day long, than anything else.” – Brian Walker
“Hopefully we made one new nerd out of someone out there. If we've done that then I've done my job.” -Brian Walker

Resources:

Brian Walker:

LinkedIn: Brian Walker
LinkedIn: StatWax
Facebook: StatWax
Instagram: StatWax
Website: StatWax Website

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
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