Up-Level Your Business To A Lean Mean Profitable Machine

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Juliana Marulanda, Founder at ScaleTime as they talk about helping business owners improve their business and manage growth.

With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want”

Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.

In this Episode:

• Juliana talks about all things digital agency.
• Juliana talks about the importance of continually looking at your budget because cash and operations are to intertwined.
• Juliana talks about the need to think about things more from an agile perspective.
• Juliana talks about thinking about a business' profitability from a lot of different perspectives.
• Juliana also talks about how poor project management and scope creep are where profits go to die.

Quotes from this Episode:
“So we're selling Aguardiente at the park. And I would, you know, get paid in ice cream and, it was my first job where I really got to understand customer service.” – Juliana Marulanda
“I was looking at operating models for 16 hours a day. Wasn't like my cup of tea. But what I really did, I think learn, that was super important, was cash is queen.” – Juliana Marulanda
“So, really thinking about things more from an agile perspective, I think is super crucial as you're thinking about scaling your costs and your people.” – Juliana Marulanda
“I always love to ask that question right. Where people were like, oh yeah, we're 80% profitable. I was like, does that include your salary? What salary? Okay, cool.” – Juliana Marulanda
“Your profit is really your ability to invest, to plan, and to grow.” – Juliana Marulanda

Resources:

Juliana Marulanda:
LinkedIn: Juliana Marulanda
Facebook: ScaleTime
Instagram: ScaleTime
YouTube: ScaleTime
Website: ScaleTime

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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