Leverage The Power Of Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community.

He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy Canvas.

In the past, Patrick led customer success teams at Keen IO and Figure Eight. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the “Brand Strategy Canvas.” He lives in San Francisco and is an avid fencer.

In this Episode:

• Patrick talks about how being a musician is a great escape/distraction from the pressures of running a startup
• Patrick talked about how being in the marching band is a great metaphor for being a startup founder (You'll have to listen to find out why).
• Patrick talked about the definition of community.
• Patrick talked about how companies can build communities around their product and generate sales and testimonials.
• Patrick also talked about how to keep your community active.

Quotes from this Episode:

“I will from time to time have a somewhat recurring dream where I'm on the field and like I wake up and I've got my snare drum and everyone knows what's going on and I don't.” – Patrick Woods

“At its simplest, you can think of a community as a group of people that are coming together around a common purpose.” – Patrick Woods

“Community is a word that means so much and so little if we're not careful.” – Patrick Woods

“So, you know, a community helps with awareness because you have thousands or tens of thousands of people talking about your product, which is awesome.” – Patrick Woods

“And this is true for in-person meetups. It's true for forums. It's true for Discord servers. We've all walked into a meetup or a meeting for the first time and we didn't know anybody there.” – Patrick Woods

Resources:

Patrick Woods:

LinkedIn: Patrick Woods
Twitter: Patrick Woods
Website: Orbit
Book: The Brand Strategy Canvas

Patrick suggest having a look at Gatheround

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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