A Blueprint For Scaling Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jon Morris as they chat about a blueprint for scaling your business, that emphasizes spending money for sales and marketing.

Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004, with prize money from his second-place finish in the University of Chicago’s prestigious New venture Challenge. Over the next 16 years he grew Rise from a one-person shop to one of the largest independent marketing agencies in the world, selling in 2018. While pondering his next move, he realized that he was most energized when connecting and helping fellow entrepreneurs grow their businesses.

Ramsay Innovations is the product of this inspiration. Like at Rise, Jon developed a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. Ramsay Innovations’ mission is to transform marketing agencies by providing them with world-class, agency-specific finance management and strategic planning at a fraction of the cost.

In his spare time, Jon enjoys spending time with his wife, three daughters, and two dogs. He loves soccer, having played on his alma mater’s team, Kenyon College, and he now coaches his daughter’s two soccer teams.

In this Episode:

• Jon talks about the importance of understanding your gross margin, when you want to grow your business.
• Jon talks about determining your net revenue and then the cost to support that revenue for your clients.
• Jon talks about automating as many processes as you can.
• Jon talks about the two question test.
• Jon also talks about the 4 goals every business should have every year.

Quotes from this Episode:
“Your number one sales goal should be to never lose a client due to performance.” – Jon Morris
“If growth is important to you, then you have to spend a large percentage of your revenue on sales and marketing.” – Jon Morris
“I'm a huge believer in building technology and trying to automate as many of these processes as you possibly can.” – Jon Morris
“If you want to grow your business, but you don't put any money into sales and marketing, you're probable not gonna grow.” – Jon Morris
“And if you go and invest, you know, in high risk investments and that rainy day fund disappears, well then you put your own business at risk.” – Jon Morris

Resources:

Jon Morris:
LinkedIn: Ramsay Innovations
LinkedIn: Jon Morris
Facebook: Ramsay Innovations
Twitter: Ramsay Innovations
YouTube: Ramsay Innovations
Website: Ramsay Innovations

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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