Customer-Centric Marketing: Address Their Pain To Win Loyalty

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Zee Jeremic as they chat about the new age of marketing. And how marketers need to shift their thinking to align with the thinking of today's consumer.

Zee is the founder and CEO of MASS Engines, which maps and automates the customer journey to increase deal velocity and closure, enabling enterprise organizations like Samsung, Intel, and Informa to optimize lead flow and transform their funnel.

They focus on building the mass communication engines of the future.

Zee is an innovative business technologist passionate about building revenue engines for growth companies to harness the full power of existing marketing and sales investments.

A master management consultant, Zee is focused on business process optimizations and has helped many Fortune 500 and mid-market companies integrate their marketing and sales systems and processes to drive outstanding results.

In this Episode:

• Zee talks about the four levers available to companies and how using all four levers leads to growth.
• Zee talks about how marketing and sales has changed over the past 20 years.
• Zee talks about how consumers are doing their own research because the internet enables them to avoid talking with a sales rep for as long as possible. So, if you want to make the sale, you must get the consumer to engage with your content.
• Zee talks about how the marketing team owns content creation because the sales team must focus on closing.
• Zee also talks about how to identify key moments in the Buyer's Journey and how the marketing team can tailor content to each stage.

Quotes from this Episode:
“When you look at how companies grow, there's really three levers, right? You spend more money on ads. You hire more sales reps. Or you open a new channel.” – Zee Jeremic
“So what's fascinating about how the technology has been evolving is that there's actually a new fourth lever now that's available to companies to grow their revenue.” – Zee Jeremic
“20 years ago, people used to walk into three car dealerships before buying a car. Well, eight years ago, they used to walk into 0.8.” – Zee Jeremic
“And if you're consuming my content, you are gonna believe the same thing that I believe. And what my company believes in, therefore, you're gonna buy from me day in and day out.” – Zee Jeremic
“What you need, really need to look at is what problem does your customer have? And how do they search for those problems?” – Zee Jeremic

Resources:

Zee Jeremic:
LinkedIn: Zee Jeremic
LinkedIn: MASS Engines
Facebook: MASS Engines
Twitter: MASS Engines
Instagram: MASS Engines
Website: MASS Engines

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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