Writing a post with this headline seems a bit self-serving. Instead, I'd like to provide you with a link to a post written by Leyl Master Black. She says many of the things we have been telling people over the last several months. Take a few moments and read: Should You Outsource Your Social Media Efforts? We're curious to know if you have any comments. Let us know.
I think outsourcing was be a last resort. I think it’s better to spread the work among several people within the organization. That way, the tasks don’t overwhelm one or two employees. To me, it makes sense if the people closest to the organization (employees) are the ones who are tweeting, updating FB, writing blogs, etc.