How To Transform Your Business Into a Machine You Can Scale

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business.

Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.

Raul’s expertise also extends to designing marketing and sales teams that have produced $50M in sales, and he has been responsible for over $25M in direct response ad spend. He has trained thousands of entrepreneurs through private paid programs and live events, sharing his knowledge and expertise to help them succeed in their digital businesses.

In this Episode:

• Raul talks about growing your business through frameworks and new strategies that are applied to sales and operations.
• Raul talks about the reality that tactics are always changing. So, it's principles first. Then tactics.
• Raul talks about how a business is like a human body.
• Raul talks about setting up your core operations strategy.
• Raul also talks about how daydreaming is a legit skill.

Quotes from this Episode:
“We never go away from the principles. And the principles are always around the offer.” – Raul Hernandez Ochoa
“The markets are changing. There are different personas out there. There are different segments now with the economy, the macro and the micro.” – Raul Hernandez Ochoa
“Every human, every business has actions that they do habitually. It's either done by you, the founder, someone else on your team or a machine.” – Raul Hernandez Ochoa
“If any of the work that you're doing isn't supporting a bottom line metric, it's vanity.” – Raul Hernandez Ochoa
“If you give your competent people the tools and technology to do more with less, you can focus on the real change that you can provide clients, which is strategy and thinking.” – Raul Hernandez Ochoa

Resources:

Raul Hernandez Ochoa:

LinkedIn: Raul Hernandez Ochoa
Twitter: Raul Hernandez Ochoa
Website: Raul Hernandez Ochoa
Get your FREE book and more: Raul Hernandez Ochoa

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!