Using Digital Marketing To Inspire Fitness And Change Lives

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Bryce Henson as they chat about the skills needed to be the CEO of a fitness franchise and the importance of using digital marketing to inspire fitness and change lives.

Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having nearly 20 years of Fitness Business experience and owning his own Fit Body location, his passion is spreading fitness to the world through business coaching.

Through Fit Body Boot Camp’s World Wide growth, Bryce has overseen hundreds of gyms successfully launched throughout North America. Most importantly, he helps his Franchise Partners grow their profits while helping to offset the obesity epidemic.

Bryce enjoys world travel and is a fitness expert, coach, author, and inspirational leader.

In this Episode:

• Bryce talks about his personal fitness transformation, losing 20lbs of body fat and putting on 20lbs of lean muscle..
• Bryce talks about his transition from franchise owner, to CEO of the company.
• Bryce talks about the importance of digital marketing and email marketing.
• Bryce talks about the need to know your avatar, grab her attention,educate her and then present her with a compelling offer.
• Bryce also talks about the importnce of leadership.

Quotes from this Episode:
“Our mission is to inspire fitness and change lives.” – Bryce Henson
“A business owner needs to master three skills; salesmanship, marketing, and leadership.” – Bryce Henson
“Understanding Mrs. Jones for us is mission critical because you can't grab Mrs. Jones attention if you don't know who Mrs. Jones is. You can't educate Mrs. Jones if you don't know who she is, and you certainly can't make a compelling offer to Mrs. Jones if you don't have a really good understanding of who she is.” – Bryce Henson
“Marketing is so critical. It's been a foundation for our success you know, at Fit Body Boot Camp.” – Bryce Henson
“Typically we're running, you know, social media ads or via Facebook or Google or Instagram. We're making an offer that is basically an offer that is gonna solve Mrs. Jones' pain.” – Bryce Henson

Resources:

Bryce Henson:
LinkedIn: Bryce Henson
Facebook: Bryce Henson
Instagram: Bryce Henson
Website: Fit Body Boot Camp
Website: Bryce Henson
Bryce's Podcast: Fitness CEO Podcast

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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