Attract Your Ideal Client Like A Magnet

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Wendy Barr as they chat about branding, creating your ideal client avatar, training your AI assistant and more.

Wendy Barr is the CEO and Creative Director at Barrcode Branding, a leading branding agency with an innovative approach to human branding. With more than 20 years of experience in the branding industry, Wendy is passionate about helping businesses leverage the power of AI to establish a unique and authentic brand that aligns with their values and connects emotionally with their ideal client.

Wendy has a Master’s degree in branding and design. She has worked with some of the world's leading brands, such as MTV networks, Nickelodeon, RCA Records, Allure Magazine, Rockefeller Center, P Diddy, and more. She is an accomplished stage speaker and enjoys helping brilliant business owners attract their ideal client like a magnet, make more money, and IMPACT the world!

In this Episode:

• Wendy talks about the need for business owners to align their value system with their ideal client's value system.
• Wendy talks about helping brands develop an emotional connection with their ideal client.
• Wendy talks about feeding AI information about your brand so it helps you create content in your brand voice.
• Wendy talks about the need to edit every piece of content you use AI to generate.

Quotes from this Episode:
“Branding is a pull tactic. Whereas marketing is a push tactic. It pushes for a call to action, an end result, a sale. Whereas branding, is meant to be an organic natural pull towards your brand by sharing your value system, aligning with your ideal client.” – Wendy Barr
“You have to be able to talk about what value your programs, products, and services bring to the table what problems they solve for that ideal client.” – Wendy Barr
“But all I can say is this. If you have a website. If you have a landing page. If you have a social media presence. They already have access.” – Wendy Barr
“AI is a language tool. She's not actually thinking.” – Wendy Barr
“Branding lives and breathes in the mind of your public. So whatever people are thinking and saying about your brand, that actually is your brand.” – Wendy Barr

Resources:

Wendy Barr:
LinkedIn: Wendy Barr
Facebook: Barrcode Branding
Twitter: Barrcode Branding
Instagram: Barrcode Branding
YouTube: Barrcode Branding
Website: Barrcode Branding
Gift From Wendy: 10 Tips to Activate Your AIBrand Cheatsheet Now!

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

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https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

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TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

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