Message About Solving Problems Instead Of Promoting Services

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.

Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff.

Drawing on her extensive background as a National Speaker and podcast host, Beth Trejo has masterfully harnessed these mediums to share her learnings, foster her brand’s growth, and shape the conversation and direction in her industry.

In this Episode:

• Beth talks about storytelling, using people's first names and building relationships.
• Beth discusses how social media has gotten ugly.
• Beth says it's really important for brands to differentiate from other businesses and have a clear point of view.
• Beth let's us know that all the different social platforms can work for us in different ways t .
• Beth also talks about how real photos of real people perform 10X better than stock photos.

Quotes from this Episode:
“But if you focus back on the people behind the logos and that there is someone on the other end I think it really helps to lead with empathy and understanding.” – Beth Trejo
“I think one thing that is really important for brands is really to establish some differentiation..” – Beth Trejo
“So I would encourage people to not to focus on the tactics and instead focus on the type of content and the way that you're speaking about the problems that you solve.” – Beth Trejo
“I think what people are really craving for in video marketing right now is the authenticity and a little bit of the messiness.” – Beth Trejo
“People forget that just a one sentence text only question actually still really performs because it's so different.” – Beth Trejo
“I think the AI tools are really great for getting something to 80%.” – Beth Trejo

Resources:

Beth Trejo:
LinkedIn: Beth Trejo
Facebook: Chatterkick
X: Chatterkick
Instagram: Chatterkick
TikTok: Chatterkick
YouTube: Chatterkick
Website: Chatterkick

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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https://www.linkedin.com/in/bfriedman/

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Our favorite Social Media Management Tool is AgoraPulse
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