Engage Your Audience With Personalized Content

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more.

With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. She is a trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. She is enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results.

In this Episode:

• Kate talks about marketing in the IT and Life Sciences niches.
• Kate says you must be tuned into who you are selling to.
• Kate talks about what works now may not work 6 months from now.
• Kate discusses the need for 18 touches in order to get your message accross.
• Kate also talks about the importance of personalization in today's marketing.

Quotes from this Episode:
“I think no matter which vertical you're in, you, it boils down to knowing who your audience is.” – Kate McQuade
“The thing I love about marketing is that it's constantly changing.” – Kate McQuade
“I think it's not just tailoring the message to them, but also meeting them where they are.” – Kate McQuade
“Really just kind of being out there and talking about your brand or your product, I think is just so huge.” – Kate McQuade
“I think that you are leaving so much on the table if you don't look at analytics.” – Kate McQuade

Resources:

Kate McQuade:

LinkedIn: Kate McQuade
Facebook: P360
X: P360
Instagram: P360
YouTube: P360
Website: P360

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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AFFILIATE LINKS
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