Mastering Measurement Marketing For Small Businesses

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and Chris Mercer as they chat about how small business owners can identify key metrics and implement measurement marketing to guide their decisions.

Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.

In this Episode:

• Chris talks about mastering measurement marketing.
• Chris says we need to ask about the results of our marketing efforts as well as the how.
• Chris discusses our need to understand where are marketing is working and where it is not working.
• Chris tells me the new technology and changes to privacy laws is making it harder for marketers to get the data they need to make good decisions.
• Chris explains why he doesn't believe we should be using AI to analyze data .
• Chris also talks about the magic of “ACT.” Ask, Consider and Transact.

Quotes from this Episode:
“I get a report. I go that's cool, but I have no idea what to do with this. And that's the, that's where measurement marketing comes in.” – Chris Mercer
“So they're actually able to take basic measurement and turn it into marketing action.” – Chris Mercer
“So every year from this point forward, every year, we're gonna have less and less people that we can measure.” – Chris Mercer
“So a marketer comes in there and they just see the matrix and they're like, I have no idea what any of this stuff means. And nobody wants to spend their day looking at data tables. So they just leave.” – Chris Mercer
“There's a another platform that I think most people don't know about and they totally should, especially small business owners. And that is a platform called Microsoft Clarity.” – Chris Mercer

Resources:

Chris Mercer:
LinkedIn: Chris Mercer
YouTube: MeasurementMarketing
Website: MeasurementMarketing
Free Offer: Measurement Marketing Framework

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“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
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