3 Red Flags Your Marketing Strategy Is Broken

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Caroline Crawford as they discuss the need for business owners to take a step back and examine their marketing holistically.

Caroline helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator.

After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical
marketing gimmicks.

In this Episode:

• Caroline says, if you're not seeing ROI from your marketing efforts it may be a sign that something is broken.
• Caroline discusses the need to try to optimizre what you are currently doing, before changing your marketing strategy..
• Caroline talks about the possibility that your strategy is great, but there is a disconnect that is affecting your ROI.
• Caroline says business owners make mistakes in their marketing because they have a narrow scope of what they're looking at to be the problem.
• Caroline also talks about finding new ways to look at you and your business a little bit differently.

Quotes from this Episode:
“So if you feel like you're just spinning your wheels constantly and you just have no idea where to turn, that is a clear cut sign that something's not working.” – Caroline Crawford
“A lot of marketing is a mindset shift in many ways.” – Caroline Crawford
“ I think ultimately the role of the marketer is to actually help educate the business owner and the business owner must be willing to be educated and see marketing through a different lens.” – Caroline Crawford
“What's going to separate your brand apart is you, that's it.” – Caroline Crawford
“I would say, look at your marketing holistically.” – Caroline Crawford

Resources:

Caroline Crawford:
LinkedIn: Caroline Crawford
Instagram: Cultiveight Communications
Website: Cultiveight Communications

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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