How To Double Your eCommerce Sales Without More Traffic

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Do you feel you’re wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic.

Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money.

Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD, and Software-based ventures.

Matthew is the Managing Partner of Build Grow Scale and an equity owner of some in-house eCommerce brands. He has knowledge and expertise, enabling him to mentor thousands of store owners through paid eCommerce groups and live events.

His experience has also allowed him to help hundreds of eCommerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about eCommerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly eCommerce-focused event in North America - BGS LIVE.

In this Episode:

• Matthew discusses the biggest conversion killers on eCommerce sites, and how can businesses fix them.
• Matthew talks about how to systematically increase conversions without increasing ad spend.
• Matthew tells us focusing on making website traffic convert better is more impactful than just driving more traffic.
• Matthew explains the value of asking customers, post-purchase, what almost stopped them from buying, and how this feedback drives major improvements.
• Matthew also discusses how email and SMS should account for a large portion of revenue and the importance of nurturing customer relationships beyond the first sale.

Quotes from this Episode:
“Simplicity scales and chaos fails.” – Matthew Stafford
“The more you add to the page, the more things that you put on there, the longer the copy is, the less it converts.” – Matthew Stafford
“The people that use the search bar typically convert twice the site average and spend about four times as much as an average visitor.” – Matthew Stafford
“If you're not gonna communicate with 'em and create a relationship, they're gonna, they're gonna go buy from the next person.” – Matthew Stafford
“Your website is your conversation with your client before you get to talk to them.” – Matthew Stafford

Resources:

Matthew Stafford:
LinkedIn: Matthew Stafford
LinkedIn: Build-Grow-Scale
Facebook: Matthew Stafford
Facebook: Build-Grow-Scale
X: Matthew Stafford
X: Build-Grow-Scale
Instagram: Matthew Stafford
Instagram: Build-Grow-Scale
YouTube: Build-Grow-Scale
Website: Build-Grow-Scale

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

X:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!