The #1 Mistake Killing Your Conversions (And How To Fix It)

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions?

Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions.

Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walker. Over the years, he beat dozens of control letters, some of which were penned by famous copywriters. He improved email marketing campaigns and backend revenues for companies like Aweber and MyPoints. He tripled sales of Cigna insurance policies. His magalog for a Re/Max agent generated $250,000 per weekend. And one of his video sales letters generated over $1.2 Million.

Today, Trevor boosts conversion rates at every step of a marketing funnel. He develops persuasive offers, collaborates with customers on “WOW” testimonials, and describes in detail the negative ripple effects of not taking action… or worse, choosing the wrong solution. By making the unique advantages of a client’s solution more compelling, he multiplies their return on ad spend.

Riding on his 25+ year track record, Trevor is one of the few conversion experts in his league willing to stake his fee on beating a client’s conversion rate in a split test. He serves B2B companies that sell software subscriptions, insurance, business credit building services, as well as B2C businesses that sell subscriptions, online summits, air and water filters, hypnosis, and courses pertaining to everything from nutrition to sex instruction to real estate investing.

In this Episode:

• Trevor talks about conversion optimization and what it means.
• Trevor discusses how to make your solution's unique advantages compelling.
• Trevor tells us how to create urgency for buyers in a way that isn’t gimmicky.
• Trevor gives advice on tactics to prevent visitors from abandoning the checkout page.
• Trevor elaborates on the strengths and limitations of AI in the conversion optimization process, including examples of what AI can and cannot do.

Quotes from this Episode:
“What makes your menu plan better and different than all the other menu plans available? That's where AI cannot help you because it doesn't know the answers.” – Trevor Levine
“The mistake that a lot of businesses make is they just describe what they have to offer. You describe your product, your service, your program, and you think that describing it and detailing what you have to offer is enough, but it does not create any urgency.” – Trevor Levine
“If your copy is boring, that's a problem right there. But let's assume that your copy is compelling, that it's persuasive, that it talks to the visitors about their pains and their problems that they're motivated to solve and willing to spend money on.” – Trevor Levine
“I don't like to include any testimonials that lack results.” – Trevor Levine
“Time is our most precious resource. Really, it's more precious than money. You could always make more money, but you can't make more time.” – Trevor Levine

Resources:

Trevor Levine:
LinkedIn: Trevor Levine
Website: Marketing Experts

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Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact

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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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