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Your Ad Dashboard Is Lying To You!
What if the numbers you trust most are sending you in the wrong direction?
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.
Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin’s uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters.
Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business.
With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth.
In this Episode:
- Justin explains how scientific thinking helps marketers test hypotheses and validate ideas.
- Justin reveals why ad platforms often try to claim the maximum amount of credit possible.
- Justin breaks down holdout tests and causal impact tests for measuring true marketing impact.
- Justin shows why B2B companies should track campaigns all the way to SQLs and customers, not just leads.
- Justin discusses why offline relationship-building can still outperform online channels for some B2B companies.
- Justin argues that brands should tailor experiences by channel instead of forcing one identical customer journey everywhere.
- Justin explores how AI workflows can help smaller teams execute more consistently and efficiently.
Quotes from this Episode:
- [00:00:25] “I think that scientific thinking is just the idea of testing hypotheses and like building hypotheses.” – Justin Rashidi
- [00:01:26] “The biggest problem that exists in the online marketing world is that everyone is trying to trick you or claim the maximum amount of credit possible.” – Justin Rashidi
- [00:05:10] “The number one thing that we see in the B2B world is that people actually don't track the campaigns on what is actually driving SQL, like MQLs, SQLs and then like deals, and then they never go back and update the campaigns.” – Justin Rashidi
- [00:08:00] “Sometimes these channels just don't produce leads for certain companies.” – Justin Rashidi
- [00:10:00] “People get so crazy about numbers and metrics that they forget that like we're interacting with people, like that number is a person” – Justin Rashidi
Today's Guest:
Justin Rashidi:
- SeedX: https://seedx.us/
- LinkedIn: https://www.linkedin.com/in/justin-rashidi/
Connect with Brad
Brad Friedman
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- YouTube: https://www.youtube.com/friedmansocialmedia
- Website: https://friedmansocialmedia.com
You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.
Books
- “Brad Friedman on Digital Marketing,” by Brad Friedman
- “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
- “100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Sponsors and Tools
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Affiliate Links & Transparency
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
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