Facebook Pixel
the digital slice podcast banner image

Ep 237: 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

{PODCAST] 80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

80% Of Healthcare Marketing Budgets Get Wasted: What Smart Practices Do

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards.

Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice.

Rob Odell is the owner of wpDuo and a revenue infrastructure specialist who helps medical practices, particularly in ophthalmology and dental, transform their marketing into scalable patient acquisition engines.

At wpDuo, Rob focuses on performance marketing, backend automation, and lead management for medical and elective medical practices. In this conversation, he explains why sustainable growth depends on choosing the right channel, building trust with educational content, and following up with leads the right way.

In this Episode:

  • Rob challenges the idea that more marketing spend automatically leads to more patients.
  • Rob explains why billboards and radio often underperform compared to more trackable channels.
  • Rob shares how educational video helps doctors build trust before a patient ever books an appointment.
  • Rob discusses why providers should answer real patient FAQs instead of chasing generic social content trends.
  • Rob argues that a practitioner’s personality and social presence can become a durable business moat.

Quotes from this Episode:

  • [00:05:43] “Talk about what you do. Like you do it every day with patients, just spend five minutes, 30 minutes, maybe longer once a month and answer frequently asked questions, keep notes about 'em and go through that and start to build trust.” – Rob Odell
  • [00:11:35] “Your social media presence, if you stop thinking about it as an afterthought and start thinking about it as the new website or the new brand moat.” – Rob Odell
  • [00:16:20] “The offer is a big part of it.” – Rob Odell
  • [00:18:05] “At some point we're all in the content business, we're just selling services on the back end.” – Rob Odell
  • [00:21:29] “You've spent money to acquire these leads, so now work them across all possible ways.” – Rob Odell

Today's Guest:

Rob Odell:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

Books

Sponsors and Tools

This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.

Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use.

Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.

Here is some of the podcasting and video gear we use and recommend. These are often affiliate links.

These products and more can be found at our Amazon Storefront: https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game! TubeBuddy: https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

agorapulse

boast

Join Our Email List!

Join Our Email List!

Opt In

You have successfully joined our email list!

By submitting this form, you consent to receive marketing emails from us. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. For information about our collection and use of your personal information, our privacy and security practices and your data protection rights, please click below to see our Privacy Policy.

Pin It on Pinterest