![[PODCAST] Podcasting And PR Can Work Together To Grow Your Brand](https://friedmansocialmedia.com/wp-content/uploads/2026/07/ep-239-liz-brooks_show-card_1400x875.png "ep 239 liz brooks_show card_1400x875")
Episode 239: Podcasting And PR Can Work Together To Grow Your Brand
Podcasts build depth; PR builds reach—here’s how smart brands use both to compound authority.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.
Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small and medium-sized enterprises and brands connect with their audiences so you can build authority, visibility, and measurable results.
Liz Brooks is a Client Account Manager at Interview Valet with a focus on podcast interview marketing and PR.
With experience at top media outlets and PR agencies, Liz helps small and medium-sized enterprises and brands connect with their audiences through strategic storytelling and smarter podcast outreach.
In this Episode:
- Liz explains what makes someone truly ready to be a podcast guest.
- Liz shares why guests need clarity on their audience, message, brand, and the problem they solve.
- Liz discusses why podcast interview marketing and PR work best together instead of as competing strategies.
- Liz highlights how podcasting gives thought leaders a more authentic way to communicate tone, personality, and story.
- Liz explains why appearing on a podcast lets you borrow both the host’s authority and the audience’s trust.
- Liz argues that better-fit podcasts outperform bigger podcasts when it comes to ROI and audience alignment.
Quotes from this Episode:
- [00:01:29] “If you don't know what problem you're solving, if you don't know who you are or what your target audience is, or really what your brand is, I don't think that you're ready to be on podcasts.” – Liz Brooks
- [00:01:47] “But you definitely, you wanna have a purpose, you wanna have your speaking points, and you wanna have something to say.” – Liz Brooks
- [00:04:20] “When you go on a podcast, you are borrowing the authority of the host of the podcast that you're on, and then also you're borrowing the trust of the audience as well” – Liz Brooks
- [00:04:59] “Sometimes I feel like a broken record, but it's better is better, not bigger is better.” – Liz Brooks
- [00:06:16] “Something else that I like to say is niche is reach.” – Liz Brooks
- [00:15:10] “Podcasts build depth, uh, PR builds reach, but I think together, uh, they compound authority” – Liz Brooks
Today's Guest:
Liz Brooks:
- Website: https://interviewvalet.com/liz/
- Company: https://www.podcastinterviewmarketing.com/
- LinkedIn: https://www.linkedin.com/in/lizgbrooks/
- LinkedIn Company Page: https://www.linkedin.com/company/interview-valet/
Connect with Brad
Brad Friedman
- X Brad: https://x.com/BradFriedman
- X The Friedman Group: https://x.com/FriedmanGrp
- Facebook: https://www.facebook.com/thefriedmangroup
- LinkedIn Brad: https://www.linkedin.com/in/bfriedman/
- LinkedIn The Friedman Group, LLC: https://www.linkedin.com/company/the-friedman-group-llc
- YouTube: https://www.youtube.com/friedmansocialmedia
- Website: https://friedmansocialmedia.com
You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.
Books
- “Brad Friedman on Digital Marketing,” by Brad Friedman
- “The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
- “100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Sponsors and Tools
This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is over 30 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.
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Affiliate Links & Transparency
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!
