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Ep 243: Your Business Isn’t Worth What You Think

[PODCAST] Your Business Isn’t Worth What You Think

Your Business Isn’t Worth What You Think

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business.

Join Brad Friedman and Saul Cohen as they discuss ROI, business valuation, acquisitions, exit planning, culture, and gross profit so you can make smarter financial decisions and build a more valuable business.

Saul Cohen is an experienced accountant and acquisitions advisor, passionate about helping entrepreneurs achieve financial growth through strategic acquisitions and insightful financial planning.

Saul runs The Expert Eye, where he works with successful and ambitious entrepreneurs to help them scale through acquisition and eventually prepare for an exit on more successful and lucrative terms.

Saul has personally been involved in more than 100 acquisitions and has helped a number of clients successfully exit their businesses.

In this Episode:

  • Saul explains why ROI should play a central role in the projects and opportunities business owners choose to pursue.
  • Saul discusses why focusing on fewer high-return activities can keep entrepreneurs from chasing bright, shiny objects.
  • Saul explores how business owners can optimize their companies for more time, cash flow, and lifestyle flexibility.
  • Saul explains why every business owner will eventually exit and why understanding the value of the business should begin long before that happens.
  • Saul breaks down how profit, risk, and cash-generating power influence the valuation of a business.

Quotes from this Episode:

  • [00:01:07] “I actually think it's huge. I think it's potentially the biggest thing that they should be doing.” – Saul Cohen
  • [00:05:22] “There's one thing that's certain in every business: you will exit your business. The only question is on whose terms.” – Saul Cohen
  • [00:06:07] “The most fundamental thing that every business owner should be aware of, probably on a yearly basis, is what their business is actually worth.” – Saul Cohen
  • [00:07:08] “Whatever you think it's worth, divide it by 10, and that's probably closer.” – Saul Cohen
  • [00:09:10] “The less risky your business is perceived to an investor, the higher valuation it will achieve.” – Saul Cohen

Today's Guest:

Saul Cohen:

Connect with Brad

Brad Friedman

You can also call the office at 720.248.8185 or email brad@friedmansocialmedia.com.

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Affiliate Links & Transparency

Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

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