Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is not something you do to your website when it launches, and then never think about it again. SEO is a constantly changing world. It’s something that must be reviewed and tweaked on a regular and consistent basis if your website is going to appear on search engine results pages (SERP). Search engines constantly change their algorithms to improve quality results for searchers, requiring you to stay abreast of those changes to be competitive. Do you have the time and expertise to do this yourself?

Everyday prospects are typing keywords into their favorite search engine looking for the products or services you and your competitors offer. Does your website appear where it needs to appear in the search engine rankings? Does your website appear for the keywords it needs to appear for in your particular industry?

To help you remain competitive within your particular niche, The Friedman Group will help guide you through the complex world of Search Engine Optimization and help you continue to appear in search engine rankings. Once we are engaged we’ll perform keyword research and provide insights into the top-performing keywords most relevant to your business and your niche. We’ll look at keywords that are working for you and for your competition to determine the best keywords for you to use based on their current rank, monthly search volume and competitiveness.

We’ll also perform a link analysis reviewing backlinks, unique domains and anchor text. This information helps us make data-driven recommendations while helping you manage your online authority. We may provide white hat strategies for creating new links to your website to help improve your online authority.

Having an optimized website helps increase rankings for your company’s keywords and drives prospects to your website to find what they’re looking for.

Generally, we’ll implement a plan to analyze your site’s HTML, your meta tags, keyword placement and keyword density to offer specific recommendations. We’ll track your keywords rank and performance, reviewing ranking position changes over time so you can see your progress as compared to your competitors.

We take the time at the start of our relationship to completely understand your business and the industry you are in. Then we bring in our personal expertise to analyze your specific needs and develop a personalized strategy to help you reach your goals using current SEO white hat tactics, applied regularly and consistently.

Every day you wait to develop and implement your own inbound and social media marketing strategy, your competition is getting further ahead. We can help you develop a goal-oriented strategy. We can help you take full advantage of your marketing automation software. We can help you to implement your strategy and drive more leads to your business. We can provide you with the reporting you need to quantify your ROI. And, we can help make your website do what you intended it to do: Drive Traffic and Generate Revenue.

Contact us today, to have us develop an inbound and social media marketing strategy you. Whether you are a small or large business owner or a professional in a regulated industry, we have the solutions you are looking for. Call us today at 720.248.8185 or email info@friedmansocialmedia.com.