Are you a Chief Marketing Officer (CMO) or otherwise responsible for your company's inbound marketing? Here's an infographic that could prove very helpful to your efforts to get the job done right! Take a close look at the information contained in this infographic which provides a lot of great information in a very concise, easy to read format.
After reading this post, make a list of your top three to five competitors and perform your own competitive analysis. Do your competitors have a presence on Facebook, Twitter, LinkedIn, YouTube or any of the other social networks that exist? If they do, shouldn't you. If they don't, isn't this a great opportunity for you to get in the game early and become a trailblazer?
Outbound Marketing
Traditional outbound marketing is focused on cold calls, direct mail, print ads, billboards, email blasts, speaking engagements, etc. Outbound marketing is a means to achieve name recognition. It enables your company to get in front of anyone who sees your marketing piece, whether they need your product/service, or not. It is hoped that your outbound marketing efforts will pique the interest of someone who then contacts you. Of, course, the ultimate goal is to have the person who sees this, engage you or purchase your product.
Inbound Marketing
Inbound Marketing is a focused approach, used to entice qualified leads into your sales funnel instead of focusing on getting the attention of prospects who aren't interested in what you do. Inbound marketing can be used to target your audience rather than scatter your message among the masses.
Learning how to properly use social media marketing for your inbound marketing efforts is essential to your success. If you, or your CEO, think social media is a fad, think again. Social media is a fundamental shift in the way businesses of all types are generating revenue. Huge numbers of people are accessing social networks every day. Why not take advantage of this fact and use it to grow your business?
One of the best infographics on inbound marketing that I have seen. Going to have to share this.
Thanks for the note Amanda!
Hi Brad,
Great post! Very nice breakdown of the importance of understanding Inbound and social for CMO’s.
Thanks for sharing our Infographic as well. I thought you and your readers might be interested in the accompanying white paper that we based the infographic on. You can download it here: http://www.marketo.com/b2b-marketing-resources/best-practices/inbound-marketing-best-practices/the-cmo-guide-to-inbound-marketing.php
Thanks!
Jason Miller – http://www.marketo.com/
Jason, thanks for sharing your White Paper with my readers and thanks for creating the infographic. I really appreciate the fact that when you create an infographic you provide the code needed to embed it in a website. Many people don’t do that and I think they are missing an opportunity to get their work viewed by a larger audience. I look forward to sharing some of your future work with my readers.