Inbound Marketing Campaigns

The Friedman Group, LLC is an inbound marketing company specifically set up to develop your inbound marketing strategy, and assist with or implement your inbound marketing campaigns.

Are you interested in…

• Setting goal oriented inbound and social media marketing strategies?
• Getting trained or getting the support you need to operate marketing automation software?
• Help producing the quantity and quality of content you need to drive leads to your business?
• Implementation services for your inbound and social media marketing strategy?

What is inbound marketing? It’s about creating high-quality content targeted at your customers, prospects and referral sources. When you do this you attract warm leads instead of cold leads. People opt-in to receive your content, so you know they are interested in the topic.

An inbound marketing campaign generally consists of these major themes:

• Value-Add Content Creation – Create targeted, value-add content that identifies your prospect’s pain and answers their questions or needs.
• Lifecycle Marketing – Brand advocates don’t just walk in the door unannounced and start singing your praises. Brand advocates start out as strangers. They then visit your website to learn more about you. They download your value-add content and become contacts. You nurture them along through the Buyer’s Journey and they become customers. You give them a quality product and outstanding customer service describes as a “Wow! Experience.” And then, you have transformed those strangers into brand advocates.
• Personalized Content Marketing – The inbound marketing campaign tailors content to the wants and needs of the people who are reading it. As you move through the Buyer’s Journey and get to know more about your prospects, you are better able to tailor your content to their specific needs.
• Multi-Channel – Inbound marketing is a multi-channel effort. Your campaign will get to people where they are, at the time and in the channel where they are prepared to interact and engage with you.
• Integration – Your content creation, distribution, online engagement and analytics tools must all work together to provide you with the information you need to determine if your content is hitting the mark.

When you publish value-add content in the channel where your prospects can be found, at a time when they are ready to engage with you, your marketing becomes relevant to your prospects, customers and referral sources, instead of interruptive. This is the kind of marketing people love and have come to expect from an inbound marketing company like The Friedman Group, LLC.

Every day you wait to develop and implement your own inbound and social media marketing strategy, your competition is getting further ahead. We can help you develop a goal oriented strategy. We can help you take full advantage of your marketing automation software. We can help you to implement your strategy and drive more leads to your business.

Contact us today, and we’ll start developing an inbound and social media marketing strategy to grow your leads and help generate revenue.