THE WORLD OF SOCIAL MEDIA MARKETING AND THE SOCIAL MEDIA CHANNELS THEMSELVES IS EVER-CHANGING. KEEPING UP WITH THESE CHANGES IS WHAT WE DO TO BETTER SERVE YOU

Social Media Marketing Campaigns

After we’ve worked with you to develop your social media marketing strategy, we may take one of two different approaches.

1. We can train you to implement your social media marketing plan. This may consist of training to use a specific tool to assist with the scheduling of the content required to execute on your social media campaign. We may train you to curate and develop your own content along with developing your content calendar and best practices for scheduling that content.
2. We can implement your social media marketing plan. This may consist of building the actual pages of various social media channels in-line with your social media plan. We then work with you to curate and develop content placed on your content calendar for your approval prior to posting. Then we’ll schedule your content to be posted on the social channels where you have a presence and monitor those channels for engagement with your current clients, prospects and referral sources.

Posting value-add content on social media channels is a tactic we use to drive traffic to your website to improve your search engine optimization and generate revenue for your business. Your social media strategy will include tactics to help you engage with current customers while encouraging them to share you content with their networks so you take advantage of the power of word-of-mouth-marketing while keeping your brand top-of-mind.

We can supplement your social media marketing efforts. Our team is adept at creating value-add content for Facebook, Twitter, Google+, LinkedIn and other niche social channels. We create customized content calendars for your approval and, when appropriate, images tailored to the social channels where your audience can be found. Then we monitor your presence and provide monthly reporting so you know the level of engagement your social media marketing strategy is generating.

Engaging The Friedman Group to work with you to develop your social media marketing plan, then implement and report on the engagement, allows you to focus on running your business.

Social media is more than pushing out content to increase your reach. Social media marketing is essential in the world we live in today to increase your brand awareness, generate leads, nurture your prospects, connect with your peers and engage with customers.

When you develop strategic, goal-oriented marketing plans, based upon data obtained by top-of-the-line marketing assessment tools, your social media marketing becomes targeted and relevant to your prospects, customers and referral sources. This is the kind of marketing people love and have come to expect from an inbound and social media marketing company like The Friedman Group, LLC.

Every day you wait to develop and implement your own inbound and social media marketing strategy, your competition is getting further ahead. We can help you develop a goal oriented strategy. We can help you take full advantage of your marketing automation software. We can help you to implement your strategy and drive more leads to your business.