Lead generation is always a goal of your social media marketing strategy. Driving traffic to your website, your blog and your other social channels is important too. But, lead generation is what it's all about. If you're not generating leads, growing your email list and converting leads to customers your digital marketing strategy may need to be tweaked. The goal is to develop and implement a number of different ways to generate leads with your social media marketing. Your social networks should be buzzing with your target audience. If not, you're active on the wrong networks. So, here are three quick yet highly effective ways to capturing leads from your social media networks to generate fresh leads:
#1 Leverage Online Social Videos
Did you know that videos (live and pre-recorded) on social media channels generate 1200% more shares than images and texts combined? Social media videos have a way of capturing immediate attention and engaging your audience. Facebook, for example, automatically plays videos as users are scrolling through their feed. Periscope broadcasts also auto-play though Twitter feeds. Social media videos are a great strategy to boosting engagement with your followers, humanizing your brand, and delivering your message.
Generate leads leveraging videos on your social channels by offering something exclusive to your viewers. If you’re re-purposing your blog content and using video to go more in-depth, offer a free PDF checklist or eBook that complements the post. You could also do giveaways, extend special discounts, or a video series…but they must opt into your email list to get the offer. Give them a simple link to visit that is easy to remember.
#2 Host a Webinar
Webinars are excellent platforms to showcase your expertise and delve deep into a topic providing attendees greater depth and understanding. You can provide immense value by holding regular webinars. In addition to being viewed as an expert in your industry, webinars position your company for growth, help generate leads, grow your email list and increase sales.
The beauty of hosting webinars is participants must register to attend. It’s a natural lead generator because to gain access, your audience must provide their name, email, and any other relevant information you ask, to receive the login details in their inboxes. If you want to quickly be seen as an authority in your niche, boost leads, and share value, webinars are a must.
#3 Re-targeting
Re-targeting (also referred to as re-marketing) is the process of placing a tracking code on your website that will place a tracking snippet/cookie on the browser of those who visit your website. You see, not everyone who lands on your content will opt-in. However, with re-targeting, your ad content will “follow” visitors wherever they go online. The objective is for your brand message to remain “top of mind” when people leave your site or after clicking on your ad.
Facebook re-targeting is simple to implement and highly effective in creating custom audiences and tailoring content specific to them. This strategy is also cost efficient and should be one that is constantly running to maximize traffic and convert leads.
Final Key Pointers For Lead Generation
In each of these tactics, it’s vital to include a clear call-to-action (CTA) so your followers know exactly what to do. Lead them to the next step by emphasizing your CTA. This can make a big difference between generating the lead, or not.
Finally, always keep in mind the audience you are writing for on each of your social platforms. How you write for one site may not resonate with another. Even if your audience uses multiple networks, they expect to be communicated with a certain way on each particular network.
With that said, tailor your social media content to the audience you’re trying to reach. As you optimize your message accordingly, you’ll become highly effective in your social media marketing and lead generation.
Let us know if we can help you develop a digital marketing strategy that generates leads. We develop and implement goal-oriented strategies that engages your target audience, generates leads, and optimizes profits. Contact us to schedule a consultation.
