This Guest Post iw written by Sheena Mathieson who understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing.
With Facebook as one of the primary tools for marketing, it isn't surprising that so many businesses are making use of it to promote their brands. Of course, there are certain techniques that you have to use in order to generate traffic for your Facebook like page. Here are a few tips on how marketers like you can drive more traffic to your Facebook pages.
Have Timely And Relevant Content
This is probably the most basic rule of community management ever made. Always make sure that you post content that is timely and relevant to your target market. The whole point of having a Facebook like page is to get more engagement. Posting about current news and happenings, either locally or internationally, will catch your followers your attention. Gather a lot of likes, reactions, shares, and a lot of Facebook haha emoticons. If you want to have that, then you have to post content that your viewers can relate to and worthy to read.
Post Like And Share-Worthy Images And Videos
Other than just posts, you also have to post relevant pictures and videos as well. Of course, you have to give them something worthy enough for them to interact with.
For example, if you have a page about fitness, it's good if you can post a video about a 30-minute intense workout program. People who are interested will like and share the video, and your page will have a huge organic reach. If you want likes, shares, Facebook haha emoticons or reactions to your photos and videos, make sure it's something they'll like and find useful.
Use Post Boost Or Promote Page Feature
One of the best features of a Facebook like page is the boosting features. You can pay Facebook to boost a certain post for you to different people in your desired demographic. If your page reaches a certain level of engagement, then Facebook will allow you to avail of the Promote Page feature. This feature is a more expensive one and allows you to boost your entire page instead of just a post.
Buy Facebook Posts
The last tip is to buy Facebook posts. Buying posts refers to allowing a very popular page to spread your content through their posts. How does this work? First, you select a page that is related to yours in some way. After that, you pay them to put your content on their page.
Since this is quite an inexpensive method of driving traffic, it is definitely worth trying out. However, you do have to be selective about where you buy Facebook posts since not all providers are actually legit. It does pay to do some research before you decide on where you want to buy posts.
These are some of the effective methods I personally believe marketers can use to drive traffic to their Facebook pages. Although Facebook has the potential to reach a huge market, you have to know what you're doing to achieve the reach you're after. Knowing about the “tool” is different from knowing how to utilize it.
