7 Great SEO Tips To Make Your Writing Snap And Crackle!
Great SEO tips can help your digital marketing be inexpensive yet effective. But in order for it to work, people have to be able to find you. And this means you need to rank well on the search engine results pages (SERP).
When people search for keywords relevant to your business, your website should be one of the first ones that shows up. Even if you can’t be at the very top of the list, you should at least be featured on the first page of rankings because people rarely turn to the second page. 75 percent of users never scroll past the first page of search results.
Most of us are looking for information about something when we do a Google search. But we’re not looking for that much information. If I’m looking to buy a blender, for example, I’m not that likely to look at more than three or four websites.
7 Great SEO Tips
Short Paragraphs: One great SEO tip is to keep your paragraphs short. They should be two to five sentences at the most. This makes them visually more accessible to the reader who might skip over pages and pages of writing with long paragraphs.
Subheadings: Another great way to keep your reader’s attention on your content is by creating subheadings. This isn’t something people often do in other types of writing. So it takes some getting used to. However, it’s also a great visual aid for people who are looking through websites in a hurry; it allows them to skip over things they already know and focus on what they need to find out.
Lists and Bullet Points: Lists have become so popular on the internet there’s a word for articles that use them: listicles. Lists and bullet points effectively subdivide an article into sections which again allow a reader to focus on what they need to find. Plus, there’s a certain degree of mental satisfaction people derive from finding out five, seven or ten things relevant to them.
Keywords: Although it’s not a good idea to overuse keywords in your content, you can still use them to some extent. Just make sure that are naturally woven into your writing so you’re not irritating customers by inundating them with the same word over and over. Andy Beal, an SEO expert, says, “Invest a lot of time in researching the keywords that potential customers will use.”
Links: You have a better chance of being found by search engines if you use good links in your writing. This means links to reputable websites as well as links featuring recent material. There’s no point adding a link if it’s broken.
Images: Keeping a reader’s attention is hard, especially on the internet. But images can help a great deal. For example, this article from Entrepreneur very cleverly uses an image from a popular movie, which is likely to stoke the reader’s interest in the topic.
Good Writing: Overall, the rules of SEO are very similar to the rules of good writing. In order to keep your reader’s attention, you need to avoid spelling and grammatical mistakes. It’s a good idea to use complex sentence structures and sentence variety. But, remember not to overdo it because good writing should have a natural flow; it should never seem forced.
Contact us for more great digital marketing and SEO tips for your website.
Most of us are looking for information about something when we do a Google search. But we’re not looking for that much information. If I’m looking to buy a blender, for example, I’m not that likely to look at more than three or four websites.
