Financial Services

Marketing for financial services firms requires a unique set of skills, trusted advisors like The Friedman Group have in spades. It’s important for the financial services firm to partner with an inbound and social media marketing firm they can trust to understand and maneuver through all the rules and regulations facing the industry today.

We work with our clients to craft compliant messaging that connects with your prospects, leads and clients. Let’s face it, financial services providers are notorious for their refusal to develop dynamic content marketing campaigns. Instead, the public has come to expect the tried-and-true tactics of pushing extraordinarily dry white papers, webinars and direct mail that usually goes right from the kitchen counter to the trash.

In all honesty, the problem isn’t always a lack of effort. It’s also not because quality content is lacking. Instead, it’s the way the industry seems to prefer doing nothing rather than dealing with the SEC and FINRA “brain damage” we constantly hear about. Keep in mind those regulations generally focus on what you are saying, the actual words you are using, not the style and presentation of your content. We can help! We can reduce “Brain Damage.”

The Friedman Group will provide you with guidance and updates on regulations promulgated by FINRA and the SEC. We’ll work with you to develop an inbound and social media marketing strategy incorporating compliance, best practices and security concerns.

Our customized inbound and social media marketing strategy will focus on engaging with your target audiences, increasing your leads and building trust and credibility while staying compliant.

Often times, what is needed is training and education. We find many financial services professionals are so busy working, they can’t see the marketing forest through the trees. We’ll not only develop your inbound and social media marketing plan, but we’ll train you how to implement it and teach you how to market your services while staying compliant.

Need a keynote for your next conference. Brad Friedman, a “recovering attorney” is able to address current issues regarding inbound and social media marketing while discussing the complex compliance issues that are holding you back.

Contact us today, and we’ll get started developing a strategy for your financial services firm. Then, we’ll get you set up with all the tools you need to succeed and help implement the strategy.

For more information on how to develop and implement your own inbound and social media strategy, call us today at 720.248.8185 or email info@friedmansocialmedia.com.