You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products:
Automatically Designate A Lead Based On Chosen Criteria
Zoho Social has a feature that automatically adds users as leads based on your chosen criteria if you're also using the Zoho CRM. Examples of criteria you can select for designating a social media user as a lead are likes, retweets, and comments. Keywords can also be added as lead qualifiers, so if a person searches a particular term on the social network, they will be added as a lead in your Zoho Social dashboard.
According to Praval Singh, product marketing manager of Zoho Social, “Every social interaction is an opportunity for lead generation.” This is true because if someone was interested enough to like, comment, or share your post, he / she will be more inclined to your look closer at your offer. By delivering more content they like, you can turn them into leads.
You Can Manually Add Anyone Interacting With Your Brand As A Lead
If you want to add a user on social media as a lead for your brand, you have the option of manually categorizing them as a lead in Zoho Social. This is helpful when a certain social media user doesn't meet the criteria you established for lead automation in Zoho but still counts as a lead for your business.
Prediction Engine Determines The Best Times To Post On Social Media
Zoho Social has a prediction engine they call SmartQ, which automatically schedules your social posts to publish at the time your followers are most likely to see it. This is convenient because you don't have to manually select a time anymore. Before scheduling a new social post, SmartQ informs you of the percentage of your top engagers are likely to see the post. For additional convenience, you can add images from their URL. This is great when you don't want to save a picture to your computer just to delete it again after using it.
Zoho Helps Solve The Problem Of Tracking Social Media Marketing ROI
In a TrustRadius survey, 60% of respondents said that measuring marketing ROI was their biggest challenge in digital marketing. Zoho acknowledges this problem in the social media marketing industry and has created a solution with their Zoho Social app. Zoho Social displays how much revenue you're earning from each social media network, so you can determine which is delivering the best results in terms of revenue.
Zoho Social measures how much revenue you're earning from social media. You will have a more accurate assessment of your ROI when using this tool. Zoho Social makes digital marketing more convenient as well because you can write posts, schedule content, and monitor engagements from Zoho Social's dashboard. Zoho Social subtracts a lot of guess-work in social media marketing.
Contact us if you crave greater clarity in your social media marketing. We can improve your strategy and help you analyze the results.
