5 TIPS FOR LAWYERS USING LINKEDIN
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We've written quite a bit about lawyers and social networking. Many of you are aware of the power of LinkedIn and how it can help you grow your network of clients, prospects and referral sources. We've also written about controlling your personal brand. LinkedIn can assist with this too. read more…
Increase Your Likability
Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. read more…
I Know You Hear Me, But Are You Listening?
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Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? read more…
Review: Placetag App For iPhone
I've been testing Placetag, an iPhone, iPod Touch, iPad app introduced about six months ago on the iTunes App Store. At first, I must admit, I thought this was just another location-based social networking app like foursquare or Gowalla. It's not. And I'm looking forward to the Android version, due out before the end of the year. read more…
