Your Digital Data – who really owns it? (Often not you!)
This month’s guest post is written by Thomas Smith. Mr. Smith’s company TechEn enterprises llc works with companies to achieve strategic, controlled and managed deployment of Google Apps.
Microsoft, Apple and Google are each giants in the “digital data” selling business. Most of us (if not all) have acquired “digital data” at some time from one of them. We pay real $$s to purchase programs, music downloads, e-book files and database extracts. read more…
Your 2011 Digital Strategy Step 3
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. read more…
Your 2011 Digital Strategy Step 2
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will finds links to the entire series here. read more…
Your 2011 Digital Strategy Step 1
The Friedman Group works with clients to develop a digital strategy that integrates with the rest of the clients' Marketing Plan. There is no cookie-cutter approach that we use to determine a client's needs. Every client is different and requires a specific, thoughtful plan. That being said, it may be helpful to use a checklist to help get the ideas flowing and the conversation started in a brainstorming session. To help make our point, we have created a three-step process we wish to share with you in this series. You will find links to the entire series here. read more…
