Spook-tacular Social Media Marketing Strategies For Halloween
Americans spent over $6.9 billion on Halloween in 2015. That's $74 per person! This really shouldn't come as a surprise considering this holiday crosses religious, cultural, and age demographics. read more…
Is Social Media Impacting The Presidential Election?
The 2016 presidential election is strange has been one for the record books and there's still 17 days to go. One of the many unprecedented aspects of this campaign that most of us simply take for granted is the huge influence of social media. In addition to the millions of comments and links to stories posted every day, the candidates themselves are using social media daily to rally their supporters, clarify their positions, solicit donations, and deflect criticism. Let's look at some of the ways that social media is impacting the 2016 presidential election. read more…
![[Book Review] X: The Experience When Business Meets Design](https://friedmansocialmedia.com/wp-content/uploads/2016/10/xcover-lrg-e1476756798997.jpg)
[Book Review] X: The Experience When Business Meets Design
Consumers often take for granted their interaction and experiences with the products in their lives. Whether it's sitting in your car and driving it, tasting the food and drink at your favorite restaurant or holding your smartphone in your hands or to your ear, your belongings shape how you live your life. And, whether you realize it or not, you react to them. Many take this for granted because we live our lives in the physical world, experiencing it through your senses and reacting to it with your emotions and thoughts. read more…
5 Live Streaming Video Platforms To Increase Exposure And Influence
Brands large and small are experiencing amazing success leveraging live streaming video platforms in their marketing. Using live video with your audience allows you to connect deeper with your market, share invaluable content that engages, increase exposure and improves conversion rates. In fact, Marketing Profs tells us 74% of businesses reported video content outperformed other content types in driving conversions. Its ability to capture attention quickly and get consumers to take action makes it one of the most effective marketing platforms to grow your brand and influence online. read more…
