Develop Business With Case Studies
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. read more…
We Moved! Now Tell Your Social Media Connections
Moving your business requires a ton of logistics and I’m going to add another one: making sure your new contact information is reflected on your social media networks.
Don’t trust search engines to figure out you moved, much less get the correct details. They are much better at finding a typo or link snafu on your site and dinging you back to Page 1000 than they are at discovering you’ve left the actual physical site where you operated a business.
Things today are a little different from when we used to mail a cute change of address notice to our mailing list and make a few calls to our bank and key vendors. I’m sure you’ve diligently told people who need to know you moved: customers, vendors, suppliers, banks, credit cards, and anyone who sends information via snail mail, including the post office, which lets you do the change online. read more…
Punch Up Your Headlines
Disappointing headlines aren't good for anyone’s business, particularly people who blog, write, and rely on social media to market their expertise. I imagine this went through the minds of fight fans during the recent Mayweather vs. Pacquiao championship fight in Vegas. read more…
Facebook Rolls Out Instant Articles For iPhone Users
On the heels of “Mobilegeddon,” Facebook rolled out its long-rumored “Instant Articles” project for iPhone users. As an Android user, I must say how tiresome it is to always have to wait months when some new innovation is announced. But I digress. read more…
