Do You Pay For Or Bypass The Paywall?
Do you pay for or bypass the paywall? A paywall, if you are unfamiliar with the term, is an online tool that requires a subscription to see some or all of a site’s content. The Wall Street Journal and New York Times are famous for their paywalls and the number of people who want them taken down. read more…
Cross-Device Marketing in a Double-Dipping World
By now you know Google is ranking mobility as a factor in its search algorithm. It looks like Bing will be following suit pretty soon, according to a report from Search Engine Land. read more…
Two Weeks Later: Did You Survive #Mobilegeddon?
It's been two weeks. Did you survive Mobilegeddon? Google made it official on May 5th when they implemented the long-taled-ablout Mobilegeddon. Beginning on the 5th, if your blog or website isn't mobile-friendly you are going to be penalized in Google search results. Moreover, Google seems to be grouping tablets with desktops when it provides search analytics. So it’s definitely smartphones taking the lead on search. This means you must make sure your content is easy to read and digest on the small screen. read more…
What's Up With Google+?
Have you been wondering what’s been going on with Google+?
Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform – ending its so-called competition with other social networks like Facebook and Twitter. Change is in the air. And, one thing we know for sure is that Google shelved its policy of requiring Google+ integration for all Google products. Yet, Google plus has always been about making every Google user a signed-in Google user. I’m thinking this will never change. read more…
